← All work
BarByron Bay, NSW
Saltbush Kitchen
An open kitchen made for filming, once someone was filming.
Restaurant & bar · Content Partner · Premium package
Plating under the pass, the bar in full swing, and a room that glows at dusk, captured into a weekly stream of reels.
20
Videos a month
Kitchen + bar
Both, every week
3
Ad variants a month
The challenge
A theatrical open kitchen and a busy bar, both invisible online. The chef wanted craft on camera without slowing service.
20 finished videos / monthTwo on-site daysAd variantsMonthly strategy call
The approach
- 01
Hands-and-things and plating shots the brigade could hit mid-service.
- 02
A bar programme reel each week, the build, the garnish, the pour.
- 03
On-site days for the hero films that sell the room.
“The plating shots look like a brand film and we didn't stop service once to get them.”