Ironbark Brewing Co.
A taproom with great beer and a flat feed.
Craft brewery & taproom · Edit Partner · 10 package
We leaned into the pour, the pack-day chaos and the Friday crowd to give the taproom a weekly drumbeat it could actually keep.
Same editor
Every single week
10 / mo
Finished videos
0
Briefs to write yourself
The challenge
Plenty of atmosphere, no time to capture it. The brewers were brewing, not editing, and freelancers came and went with inconsistent results.
The approach
- 01
Briefs tuned to the brew floor: the tap pour, the canning line, the first Friday pint.
- 02
A house look, warm, grainy, unfussy, applied to every cut.
- 03
Same editor every week, so the style compounds rather than resets.
“The pour shots alone changed how the taproom looks online. We stopped apologising for our feed.”