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DistilleryHobart, TAS
Halcyon Distilling
A premium spirit that wanted edits to match.
Distillery & tasting bar · Content Partner · Basic package
Content Partner · Basic gave Halcyon twelve videos a month, a monthly on-site filming day and a monthly check-in, content as a real channel.
12
Videos a month
Monthly
On-site story day
Managed
Posting & scheduling
The challenge
A category built on craft and patience, marketed with phone snaps that undercut the price point.
12 finished videos / monthMonthly on-site dayPosting managedMonthly check-in
The approach
- 01
A darker, slower house grade befitting the spirit.
- 02
Monthly on-site filming for the still house and hero films.
- 03
Monthly strategy calls to plan releases and seasonal pushes.
“The copper-on-copper still shots finally look the way they do in real life. Hard to grade, and they nailed it.”